Vision Into Value Programs

Step Into the Future of Your Business

Whether you’re chasing a capital deal, scaling fast, or eyeing a future exit — your next move matters.

Each of these programs is designed to simplify complexity, unlock clarity, and help you act with conviction. Together, we’ll take bold ideas and ground them in structure, strategy, and culture that drives real, measurable impact.

These are not off-the-shelf programs. They’re targeted, founder-led interventions that shift what’s possible — so your business can move from potential to performance.

Pick the program that fits your next chapter — or if you’re unsure, I’ll help you find the right one.

Vision, Values & Culture Program

Transform your fast-growing business with a program that unites your team behind a bold, shared purpose. Build a lasting, high-performance culture that drives alignment and scales with your ambition.

Governance, Strategy & Scale-Up Program

Elevate your orgasation with a program that transforms founder-led operations into a structured, investor-ready business. Unlock sustainable growth with clear governance and a strategic roadmap designed for your next level of success.

“Begin with the end in mind” is a widely accepted principle, so even if selling isn’t on your radar yet, preparing your business for its next stage of growth ensures you’re building a stronger, more valuable business for the future.

– Matt Joy

Vision, Values & Culture Program

Unite your people behind a bigger future.

When fast-growth businesses hit scale, clarity around vision, purpose, and values becomes essential. Without it, culture fractures, decision-making becomes inconsistent, and your team loses direction.

This program brings founders and teams into alignment around a clear North Star, a bold purpose, and codified values that guide behaviour across the business. It’s the foundation for a high-performance culture – and a business built to last.

What can you expect from the Program

Deep-Dive Business Discovery: A powerful diagnostic tool that captures the current state of your business — what’s working, what’s missing, and what’s possible.

Founder Discovery Sessions: Each founder completes a values and vision questionnaire, followed by a 1:1 interview to unpack personal drivers, goals, and alignment.

Employee Pulse Survey & Insights Report: Anonymous staff feedback surfaces how your team really feels about the business, leadership, and culture — giving you actionable data for change.

Two Strategic Half-Day Workshops: High-impact sessions designed to define and align your Vision, Purpose, and Values, integrating founder insights and team feedback.

Final Vision & Values Document: Your clear, actionable North Star, BHAG (Big Hairy Audacious Goal), Purpose and Values — crafted using our proprietary Values Ventilation Process to ensure buy-in and behavioural alignment across the business.

Resourcing & Team Optimisation Plan: Practical, founder-aligned recommendations for improving onboarding, performance management, engagement, and retention — so your team can scale with you.

Our Process

Step 1 - Discovery

Questionnaire completed by sponsor
Each founder completes a personal questionnaire & 1:1 interview with Matt
Employee survey launched (with internal comms support)

Step 2 - Workshop 1

Founders receive curated reading (e.g. Netflix Culture Deck) and reflection exercises
Half-day workshop to shape preliminary North Star, Purpose, and Values)

Step 3 - Workshop 2

Founders review survey report and draft doc with targeted questions
Half-day workshop to refine and finalise the Vision, Values, and Purpose

Step 4 - Final Deliverables

Finalised North Star & Values Document
Post-workshop debrief with sponsor

Ready to move your founder-led vision to a shared, actionable cultural foundation that motivates your team and underpins decision-making? With clear purpose and values, you’ll foster alignment, performance, and a sense of belonging – essential ingredients for long-term scale.

Governance, Strategy & Scale-Up Program

Govern your business like the high-performing company it’s becoming.

As founder-led businesses scale, the structure that got them here won’t get them there. Investors know this – governance is often one of the first things they assess. Without clear roles, decision-making frameworks, and board processes, the risk of burnout, misalignment, or missed growth opportunities skyrockets.

This program supports founders in designing the structure, governance, and strategic maturity their future company needs – long before they need it.

What can you expect from the Program

Business Discovery Questionnaire & Founder Interviews: Structured questionnaires and 1:1 conversations with each founder to assess alignment, future ambition, and business readiness for scale or capital events.

Governance Education & Capability Check: Founders receive practical governance training materials plus a short assessment to ensure clarity on roles, responsibilities, and board best

Custom Governance Review: A tailored questionnaire to assess your current governance structures, gaps, and opportunities — mapped against industry benchmarks and investor expectations.

Board Charter & Delegation of Authority Documents: Define how decisions get made and who makes them. Clear, investor-ready governance documentation designed to support strategic execution and accountability.

Future-State Organisational Chart (2–3 Years Out): A forward-looking structure that supports your next phase of growth — showing where you’re going, and what capability you’ll need to get there.

“SWOT on Steroids” & Action Plan: An advanced strategic review of internal and external forces — including competitive positioning and integration potential — turned into a concrete, prioritised action map.

2-Year Strategic Growth Plan:A pragmatic, investor-friendly roadmap outlining your growth strategy, milestones, and resource requirements over the next 24 months.

KPIs, OKRs & Strategy on a Page (SOAP):Clear performance measures and a single-page strategic summary to align your leadership team and keep execution on track.

Our Process

Step 1 - Orientation & Governance Literacy

Half-day kickoff workshop to assess capacity and strategic orientation
Governance review & eLearning test for founders

Step 2 - Governance Design

Create Board Charter and define future board member profiles
Develop future-state org chart

Step 3 - Implementation Support

Assist Chair and CEO in governance setup and board pack
Attend first board meeting (by invitation)
Support in recruiting stronger SLT and directors (as needed)

Step 4 - Strategy Development

Pre-work from SLT to shape 2 half-day “SWOT on Steroids” workshops
2 parallel streams:
- Strategic Planning: build actionable 2-year growth roadmap
- Market Positioning: assess vertical integration, competitors, and market-making potential

Step 5 - Consolidation

Final Strategic Plan delivered – ready for board approvall

What Founders say about Matt

Capital raising, scaling, readying for sale and maximising value

“I remember meeting Matt for the first time at CUB Business Club and he lights up a room with his energy and passion.

I was looking for advice, mentoring and guidance in regards to capital raising, scaling a business, readying it for a sale and maximising value, and Matt delivered in spades.

His incredible knowledge, experience and ability to communicate even advanced ideas in digestible and workable pieces is extraordinary. He helped guide my businesses to a successful capital raise and now continues to help scale it.

I now consider Matt a good friend and colleague and I’d absolutely recommend Matt to anyone looking for business advise especially in the growth, scaling and selling phases.”

Peter Heery

Owner at Cascade Studios

Matt helped me add millions of dollars of value to the business.

“Matt’s experience in corporate, business optimisation and NLP/ EQ greatly assisted in resolving both shareholder and team issues, and in completing a transaction his pitching, negotiation and contract skills helped me add millions of dollars of value to the business.

His real world experience from scaling businesses and preparing them for a successful exit was a particular stand out to me. I was in the process of deciding whether it was viable to sell, and after working with Matt on preparing my businesses for a successful transaction it was evident that I had found someone who could assist me in navigating through the complexities of a potential sale.

I would recommend Matt to any business owner needing assistance with growing and scaling a business, strategy formulation, deal preparation and negotiation as well as preparing for a successful exit. ”

Julian Grasso

Managing Director at 30XY Group

Adding millions to the sale price

“I have had the utmost pleasure over the last few years on working with Matt for mutual clients with his work on preparing companies for rapid growth and sale.

Matt has an incredible mix of business experience, knowledge, empathy and coaching skills that provide business owners with immeasurable comfort and guidance during their all so important journey.

Matt fills a gap that traditional corporate financiers, accountants and lawyers do not cater for and the results he provides are, in my view, not only many hundreds of thousands more dollars or even millions more on the sale price but also the confidence that the businesses will be in the best shape possible to maximise the chances of the sale transaction completing.”

Paul Miller

Partner at Deutsch Miller

Matt guided us through all of this with empathy, insight, wisdom, charisma, tact

“IIMBE engaged with Matt and Invigour during a pivotal time in our growth. Due to a rapidly expanding client base and all the stresses and strains that brings, as we went from start up mode to an established, mature business.

Matt guided us through all of this with empathy, insight, wisdom, charisma, tact and challenged us to move forward with confidence.

Matt supported IIMBE with not only direction but he brought invaluable processes and tools to support the development of a concise, staged implementation path that was perfect for our stage of growth.

I would highly recommend Matt to any organisation seeking to go to the next level. We will continue to work with Matt over the coming years and value his advice enormously.”

Steve Appleby

Managing Director at IIMBE

Expert in structure, governance, growth, and scale

“I had the pleasure of working with Matt on a project to review, modernise and provide recommendations in relation to governance, structure and its related documentation framework.

Effectively blending legal and commercial aspects – his ability to approach complex problems with fresh and creative angles was truly impressive, with a level of thoroughness that brought immense value to our project. What also sets him apart is not just his dedication but also his genuine concern for the individuals involved. He takes time to get to know the people he works with, understanding their personal as well as professional needs.

I am grateful for the positive impact he had on our project, and I wholeheartedly recommend Matt to anyone seeking to calibrate their business for structure, governance, growth, and scale. His expertise, innovative thinking, and genuine care for people make him an invaluable asset in achieving organisational success, as does his extensive network of top-of-market resources and contacts.”

Stephen Clout

CEO at Ardea Investment Management

Matt was incredible in his approach to achieve so much in only two workshops

“We needed to (re)align on our purpose, commit to a revised organisational structure to help us lead a path to growth and investment, and gain an understanding where the shareholders should invest their time and energy to be more ‘founder inspired; not founder led’.

Matt was incredible in his approach to achieve all the above in only two workshops over a limited time. He was able to get to the heart of our anchors that held us back, help setting the business up for future success, and based on our personality types and capabilities – where the shareholders needed to play to their strengths. We developed a bespoke governance model, a new operating blueprint enabling more efficient decisions making, and a clearer accountability framework built for scale.

I can’t thank Matt enough for his wealth of experience, tenacity in driving the right outcomes, and emotional intelligence to get the shareholders to have tough but respectful conversations and get us united for the future of our business at scale.”

Kelvin Dart

Managing Director at Bound Interactive

Working with Matt was one of the best decisions for our leadership team.

“Working with Matt in 42Interactive’s Founder Shareholder Alignment Workshop was an absolute pleasure and one of the best decisions for our leadership team as a beacon of clarity for our company.

Matt’s approach to working with our leadership team was as effective as it was enjoyable. Matt brings a rare combination of insightful analysis and practical strategy that has helped us refine our business structure, planning, future clarity and areas for growth, and his skill to facilitate critical thinking while maintaining a collaborative atmosphere is remarkable.

His expertise is a must for any company looking to run a 1 day workshop to align, improve and drive meaningful change, and his skills for drawing out information in a relaxed yet effective manner have helped shape the future of our agency – which is why I wouldn’t hesitate to recommend his services.”

Rob Collins

Co-Founder & COO at 42Interactive

Matt has made an indelible imprint on my life, and I cannot recommend him highly enough

“Matt possesses an incredible combination of talents. His understanding of the world of business is unmatched and his ability to solve challenges that others would deem impossible is truly remarkable. He always brings a new perspective that others hadn’t considered and will cut straight to the core of what needs to be done, and why.

But beyond his impeccable business sense, Matt is also a people person. He builds trust quickly and long-term, meaningful connections soon follow. He’s empathetic and really listens – even to the things that aren’t said out loud. It’s what makes him such an effective leader and a wonderful shepherd for those on their journey through the business world.

Matt has made an indelible imprint on my life, and I cannot recommend him highly enough.”

Michael Laps

Founder at Yoghurt Digital

He redefines service by going the extra mile

“We brought Matt in before the Corporate Advisors, to not only help us to select them though a tender, but to primarily to assess and develop our readiness.

For me the major differentiator was on the strategic plan communication, readiness health check and the mindset required for the process.

Matt offers practical guidance and real life experience to deal with the various steps ahead of and through the deal.”

Pedro Carrilho

Managing Director & Founder of PhoenixDX

His engaging, challenging, and articulate approach makes it a great experience to work together

“I engaged Matt as a business coach and got way more than I expected.

Matt helped tailor my approach to business pitching, deal structuring, de-risking raises, public speaking, EQ Comms, and performance management and introduced me to a range of influences and people to support me.

His engaging, challenging, and articulate approach makes it a great experience to work together, and I’d highly recommend working with him if you get the opportunity.”

Michael Burford

Executive Director at Urban Pulse

His depth of experience and vast networks provide any organisation with significant value

“Matt is an incredibly valuable asset to any company looking to define a clear growth strategy.

His depth of experience and vast networks provide any organisation with significant value.

I’d highly recommend him for any growing business.”

Jack Delosa

Founder, Chairman & Executive Director of The Entourage

I cannot recommend him more highly

“I like to be sharp and to the point for my recommendation for Matt Joy. The service offered by Matthew via his company Invigour is brilliant. If you are on the fence (or never considered the value of a consultant to add value) then I would like to change your mind.

Some people do their job well. There are then types of people who do their job well and invest emotion, pride and friendship into their work. Matt is the latter.

Matt has injected knowledge and directly and indirectly identified gaps in my business. He has also injected enthusiasm into my mindset.

I cannot recommend him more highly.”

Charles Liu

Director of Swift Insurance, Owner of Cubic Promote

Matt challenged us to raise the bar in our vision and execution

“Matt has my highest recommendations to anyone who owns their own business… no matter what stage you are on your journey.

We met 6 months ago when our company was little more than an idea. Since then he has given us invaluable and clear advice on how we can strengthen our foundations and has challenged us raise the bar in our vision and execution.

Above this, and more importantly, Matt listens and is interested to learn about us and our story. He is an absolute pleasure to work with, and someone I am now proud to call a friend.”

Cassandra Sasso

Chief Executive Officer at Wander

We achieved a huge amount of work in a fraction of the time

“Through our shared membership at CUB, I met Matt and was immediately impressed with his intelligence, expertise, and considered approach to any discussion. Our conversation quickly progressed to realise that Matt had the skills, expertise and ability to help guide and coach me through a pivotal business and personal transition.

Most valuable was his ability to listen deeply, question intelligently, filter, consolidate and playback the thinking and insights to ensure alignment was unparalleled. It meant that we achieved a huge amount of work in a fraction of the time, but more importantly, we went deeper and more expansively into what makes me tick and what is worthy of my future energy and endeavours.”

Darren Wooley

Founder & Global CEO at Trinity P3 Global Marketing Management Consultants

No matter how difficult the situation, Matt made sure he left me whole and complete

“It’s rare that you come across standout talent like Matt.

I had the pleasure of learning from Matt to improve my business strategies and interpersonal relationships. I was particularly impressed by Matt’s ability to precisely advise and steer me through my toughest times – a skill that often takes years to develop but which seemed to come perfectly naturally to him.

No matter how difficult the situation, Matt made sure he left me whole and complete.

As an investor or strategic partner, he earns my highest recommendation.”

Peter Cheuk

Systems Architect at AgentBox

He takes the time to understand you and your business

“Matt has made such a difference to my work and personal life in such a short amount of time!

He embodies the ideas that he teaches, so it just feels so natural.

He takes the time to understand you and your business and provides well considered answers to any questions.

The depth of knowledge is amazing and he’s a pleasure to spend time with.“

Louis Keating

Managing Director at White Box

His skills are numerous such as in strategy, negotiation and business scaling

“I knew Matt through one of my business colleagues, and met him at a conference. We started working together shortly after and from the start he made an impact. His skills are numerous such as in strategy, negotiation and business scaling. Personally he became a close friend and trusted advisor fast, providing an invaluable check and balance which I believe is essential for any CEO.

His role and experience with us ranged from winning new business, strategy through to international investor negotiations, as well being a friend and a coach / mentor.

Given his clear results and proven relationship with me I would have no hesitation in recommending him to any company looking for fast growth, strategy, investment or exit. Or if you just need a coach.“

Eddie Cetin

Founder and Chairman at Agentbox

A shot of Vitamin Awesome

“My mentoring experience with Matt was like receiving a shot of vitamin ‘awesome’.

Matt brings ‘heart-to-heart’ communication and a generous spirit as the perfect sounding board for ideas.

Matt comes to the party with an array of start-up tools, resources, expert advice and a network of contacts to develop areas of the business that have shaped aupairtribe’s foundation.”

Megan Gale

International Training and Development Manager at Servcorp

His result driven approach has brought clarity to the business purpose, vision and strategy

“Working with Matt has been a highly enjoyable and rewarding experience.

His energy and passion for attaining clear and defined results for clients, makes strategic planning and implementation, straight forward and simple.

His result driven approach has brought clarity to the business purpose, vision and strategy.

In addition, Matt brings a vast network of trusted professionals to support his clients in all facets of business.”

James Barwood

General Manager at New Soil

A mixture of rigorous action and gentle action

“Unlike any one I have ever worked with or worked for Matt quite simply gets the best out of you.

His experience and knowledge instantly make you feel like you have grown 10 years in a month. A mixture of rigorous action and gentle love make Matt more than just a coach, but a mentor and a friend.

His value goes past what he knows, it’s his willingness to serve and provide immense value to anyone in need.

My coaching and vocational experience with Matt quite simply been transformational and has left me aspiring for more each day.“

Ben Skelton

Business Strategist at The Social Producers

No-nonsense masterful business coach, and a compassionate human being

“Working with Matt allowed me to create the business I really wanted. It was demanding work, pulling my vague dreams into a structured plan of action. Many times I was challenged by my own sense of inadequacy,

Matt proved to be both a no-nonsense masterful business coach, and a compassionate human being.

He took me through step by step from grand vision into practical tasks. It was like an amazing journey into my own creative ability. He also connected me to high quality people in his network who I am now happily partnering with.

To your continued success, I say work with Matt! Invigourate!”

Julian Noel

Founder of Shine

Let's Discuss

At Invigour, we believe that every founder’s journey is unique—and so is the path to maximizing your business’s value and your personal freedom. Whether you’re preparing for a capital event, scaling for growth, want to become non-executive or planning your exit strategy, we’re here to help you navigate the process with clarity and confidence.

If you’re ready to start the conversation, reach out today.