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Scale up smarter, develop capital strategy, and exit stronger

You didn’t build a business to stay trapped inside it. Architect scale up, and capital options to deliver at scale – on your terms.

You Built Success.
Now Build Leverage.

You have already built strong foundation. Revenue. Team. Growth.

But if you are honest, you feel ceiling with hustle culture. And Founder dependency. Plus organic growth can be slow and only gets you so far.

At first, hustle builds. Grit wins. Control matters. But what no one tells you is: hustle doesn’t scale. You end up trapped by your own success. Trapped in operations.

What got you here won’t get you there to really scale, provide you more freedom AND allow you to execute shareholder ROI.

Invigour helps you evolve beyond operational drag into a business with reduced Founder dependency, the tools to take your business to investor grade, and to develop long term inorganic capital strategy.

Who you are

You are:

  • An early stage business with a long-term vision that requires inorganic capital options to achieve scale (including sell-side) to reach it
  • A mid-sized business that needs to get deal ready and maximise its value for a 12-24 month raise or exit
  • A mature business that has an immediate transaction, and wants to achieve deal-readiness to de-risk negotiations and the deal itself
  • A Corporate Advisor or lawyer seeking to de-risk your deal flow

Strategic Clarity for the Next Level

Invigour delivers a proven system that transforms founder-led businesses into investor-grade assets.

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Deal Readiness Sprint™

A 6-week, high-touch strategic engagement for founders gearing up for scale, capital, or exit within 12–36 months.

Sharpens vision, strategy, and leadership alignment to deliver a clear, actionable blueprint for transforming your business into an investor-ready asset — with speed, structure, and conviction.

Step 1 - Confidentiality First

We will send you an NDA for you to sign before we proceed.

Step 2 - Discovery & Upload

Complete your Business Discovery Questionnaire (including upload of all your strategic documents). Conduct a Deal-Readiness Assessment.

Step 3 - Founder Questionnaires

Each founder submits a personal Founder / Shareholder Questionnaire

Step 4 - Strategic Review

Matt personally reviews all documents, responses and conducts diagnostics.

Step 5 - 1:1 Founder Interviews

Private interviews with each shareholder to understand their origin story, where they are and what they want.

Step 6 - Diagnostic Deep Dive

Present findings and form up the strategic workshop agenda together.

Step 7 - Full-Day Strategic Workshop

Deep dive against the Agenda including readiness, strategy, vision, alignment and options.

Step 8 - Debrief & Next Steps

Review outcomes and define frame up the go-forward blueprint.

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Meet the Architect Behind the Advantage

Matt Joy helps founders escape operational drag and build businesses designed for scale, capital readiness, and strategic freedom.

With over $3B in deals negotiated and nearly 40+ years of industry experience, Matt brings a wealth of insight, inspiration and ingenuity to founders looking to scale up smarter and exit stronger.

Matt has a proven track record of founding, building and scaling businesses, having created and executed strategies for six companies, growing 3 to over $70m of revenue, two of which with over $100M in net assets. Over his career, he has led one of the most significant EBITDA multiplier exits (60x) ever achieved for a Sydney firm in partnership with a leading US private equity firm.

As the leader of Invigour, Matt and his team specialise in creating shareholder alignment, optimising structure and governance for scale, refining vision and culture, scaling up, and preparing businesses for sell-side transactions. In addition to guiding companies to maximise their value and toward successful liquidity events, Matt plays a pivotal role as an in-house deal manager for founders, ensuring they are fully prepared to navigate the complexities of their deal of a lifetime.

Many founders overlook the need for an investor mindset, fail to define an end-focused strategy, and are unprepared when opportunities arise or they get tapped on the shoulder as a result of their scale up success.

Matt bridges this gap to de-risk the process, maximise company value, and transform their largest asset into their biggest financial achievement.

At his core, Matt is deeply committed to the founder journey. Helping founders stay aligned with their North Star, remain true to their purpose, optimise their culture for scale, and turn their current success into a foundation for the next chapter of their lives.

You Don’t Need Another Coach. You Need a Strategic Partner.

If you’re feeling the friction between where you are and what you know is possible — you’re not stuck. You’re ready.

Freedom doesn’t come from pushing harder. It comes from evolving how you think, lead, and structure your business.

Let’s build an investor-grade business together.

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What Founders Say About Matt

Peter Heery

Owner at Cascade Studios

Capital raising, scaling, readying for sale and maximising value

“I remember meeting Matt for the first time at CUB Business Club and he lights up a room with his energy and passion.

I was looking for advice, mentoring and guidance in regards to capital raising, scaling a business, readying it for a sale and maximising value, and Matt delivered in spades.

His incredible knowledge, experience and ability to communicate even advanced ideas in digestible and workable pieces is extraordinary. He helped guide my businesses to a successful capital raise and now continues to help scale it.

I now consider Matt a good friend and colleague and I’d absolutely recommend Matt to anyone looking for business advise especially in the growth, scaling and selling phases.”

Julian Grasso

Managing Director at 30XY Group

Matt helped me add millions of dollars of value to the business.

“Matt’s experience in corporate, business optimisation and NLP/ EQ greatly assisted in resolving both shareholder and team issues, and in completing a transaction his pitching, negotiation and contract skills helped me add millions of dollars of value to the business.

His real world experience from scaling businesses and preparing them for a successful exit was a particular stand out to me. I was in the process of deciding whether it was viable to sell, and after working with Matt on preparing my businesses for a successful transaction it was evident that I had found someone who could assist me in navigating through the complexities of a potential sale.

I would recommend Matt to any business owner needing assistance with growing and scaling a business, strategy formulation, deal preparation and negotiation as well as preparing for a successful exit. ”

Nicholas Robert Alderdice

Co-founder and CEO at LearningVault

Working with Matt has been nothing short of transformational

“Working with Matt Joy has been nothing short of transformational for my companies and his profound business acumen, coupled with his dynamic energy, truly sets him apart. His understanding of investor communications and his ability to refine our pitch strategy have empowered us to lead investors with exceptional clarity and impact. His techniques in frame control and negotiation not only enhanced our presentations but also strengthened us to fully take the lead in both internal team and investor relations in less than 30 days.

Matt is a pivotal strategic advisor and has helped us to transform concepts into actionable strategies fast. His guidance instils a strong sense of confidence that our business is in excellent hands from an advisory perspective. If you’re looking for expertise that combines hard-earned industry knowledge with transformative foresight, Matt Joy is your foremost ally in the journey to market leadership.”

Paul Miller

Partner at Deutsch Miller

Adding millions to the sale price

“I have had the utmost pleasure over the last few years on working with Matt for mutual clients with his work on preparing companies for rapid growth and sale.

Matt has an incredible mix of business experience, knowledge, empathy and coaching skills that provide business owners with immeasurable comfort and guidance during their all so important journey.

Matt fills a gap that traditional corporate financiers, accountants and lawyers do not cater for and the results he provides are, in my view, not only many hundreds of thousands more dollars or even millions more on the sale price but also the confidence that the businesses will be in the best shape possible to maximise the chances of the sale transaction completing.”

Seamus H.K.King

Director at Dominion.Build

A standout advisor committed to his clients’ success

“Working with Matt Joy has been a game-changer for Dominion.Build. From our first meeting, I was struck by Matt’s clarity and depth of experience. His ability to distil complex ideas into actionable strategies for M&A and business building is unparalleled. Not only does he possess a considerable breadth of knowledge, but Matt also simplifies the transition from philosophical concepts to practical execution.

Throughout our collaboration, his approach of understanding before executing was evident, and it ensured that my expectations were not only met but exceeded. Matt’s directness, coupled with his articulate and knowledgeable manner, makes him a standout advisor. His dedication to fostering support and his engaging physical delivery create a dynamic and fruitful working relationship.

I have no doubt that anyone looking to refine their business strategy and/ or de-risk or optimise a deal transaction would greatly benefit from Matt’s expertise. He’s not a consultant; he’s a partner committed to his clients’ success.”

Paige Pearson

CEO at Creds Vault

He shaped our future business with clarity and purpose

“In just 45 days, Matt Joy has become an invaluable part of the CredsVault team, offering an unparalleled blend of structure, governance, and inspiring leadership guidance. His detailed framework approach seamlessly integrates precision and strategic foresight with warmth, empathy and speed, to enable us to shape our future business with clarity and purpose.

His contribution goes beyond immediate challenges, providing new business introductions and a vast network for business development and capital raising. He guided us through a comprehensive 10-year BHAG formation, allowing deeper team future engagement and strategic refinement.

Matt isn’t just a mentor; he is a genuine team member who selflessly devotes time beyond regular hours, in the trenches with us, and his mentorship has been pivotal as I’ve navigated new leadership challenges as CEO. In less than two months, Matt has established himself as a trusted advisor and friend, and I eagerly anticipate our continued collaboration in creating the future together.”

Steve Appleby

Managing Director at IIMBE

Matt guided us through all of this with empathy, insight, wisdom, charisma, tact

“IIMBE engaged with Matt and Invigour during a pivotal time in our growth. Due to a rapidly expanding client base and all the stresses and strains that brings, as we went from start up mode to an established, mature business.

Matt guided us through all of this with empathy, insight, wisdom, charisma, tact and challenged us to move forward with confidence.

Matt supported IIMBE with not only direction but he brought invaluable processes and tools to support the development of a concise, staged implementation path that was perfect for our stage of growth.

I would highly recommend Matt to any organisation seeking to go to the next level. We will continue to work with Matt over the coming years and value his advice enormously.”

Stephen Clout

CEO at Ardea Investment Management

Expert in structure, governance, growth, and scale

“I had the pleasure of working with Matt on a project to review, modernise and provide recommendations in relation to governance, structure and its related documentation framework.

Effectively blending legal and commercial aspects – his ability to approach complex problems with fresh and creative angles was truly impressive, with a level of thoroughness that brought immense value to our project. What also sets him apart is not just his dedication but also his genuine concern for the individuals involved. He takes time to get to know the people he works with, understanding their personal as well as professional needs.

I am grateful for the positive impact he had on our project, and I wholeheartedly recommend Matt to anyone seeking to calibrate their business for structure, governance, growth, and scale. His expertise, innovative thinking, and genuine care for people make him an invaluable asset in achieving organisational success, as does his extensive network of top-of-market resources and contacts.”

Kelvin Dart

Managing Director at Bound Interactive

Matt was incredible in his approach to achieve so much in only two workshops

“We needed to (re)align on our purpose, commit to a revised organisational structure to help us lead a path to growth and investment, and gain an understanding where the shareholders should invest their time and energy to be more ‘founder inspired; not founder led’.

Matt was incredible in his approach to achieve all the above in only two workshops over a limited time. He was able to get to the heart of our anchors that held us back, help setting the business up for future success, and based on our personality types and capabilities – where the shareholders needed to play to their strengths. We developed a bespoke governance model, a new operating blueprint enabling more efficient decisions making, and a clearer accountability framework built for scale.

I can’t thank Matt enough for his wealth of experience, tenacity in driving the right outcomes, and emotional intelligence to get the shareholders to have tough but respectful conversations and get us united for the future of our business at scale.”

Rob Collins

Co-Founder & COO at 42Interactive

Working with Matt was one of the best decisions for our leadership team.

“Working with Matt in 42Interactive’s Founder Shareholder Alignment Workshop was an absolute pleasure and one of the best decisions for our leadership team as a beacon of clarity for our company.

Matt’s approach to working with our leadership team was as effective as it was enjoyable. Matt brings a rare combination of insightful analysis and practical strategy that has helped us refine our business structure, planning, future clarity and areas for growth, and his skill to facilitate critical thinking while maintaining a collaborative atmosphere is remarkable.

His expertise is a must for any company looking to run a 1 day workshop to align, improve and drive meaningful change, and his skills for drawing out information in a relaxed yet effective manner have helped shape the future of our agency – which is why I wouldn’t hesitate to recommend his services.”

Garry Andrews

Managing Director at ContractAustralia

I’ve experienced a profound transformation

“Since engaging with Matt Joy at Invigour, I’ve experienced a profound transformation in my professional clarity and personal growth as a founder. After selling my business, I was at a crossroads, unsure of the next step. Matt brought structure to ambiguity, guiding me through strategic planning and introducing thought leadership frameworks that reshaped my perspective. His ability to distill complex ideas into actionable pathways was invaluable.

Through our work together, I’ve developed as a leader, sharpened my vision, and gained clarity on where I want to take my impact next. His support has been both practical and deeply empowering. Matt is more than a strategist; he’s a trusted advisor who genuinely invests in your success. I’m grateful for the journey we’ve shared and would recommend him wholeheartedly to any founder or leader seeking clarity, growth, and meaningful transformation.”

Michael Laps

Founder at Yoghurt Digital

Matt has made an indelible imprint on my life, and I cannot recommend him highly enough

“Matt possesses an incredible combination of talents. His understanding of the world of business is unmatched and his ability to solve challenges that others would deem impossible is truly remarkable. He always brings a new perspective that others hadn’t considered and will cut straight to the core of what needs to be done, and why.

But beyond his impeccable business sense, Matt is also a people person. He builds trust quickly and long-term, meaningful connections soon follow. He’s empathetic and really listens – even to the things that aren’t said out loud. It’s what makes him such an effective leader and a wonderful shepherd for those on their journey through the business world.

Matt has made an indelible imprint on my life, and I cannot recommend him highly enough.”

Pedro Carrilho

Managing Director & Founder of PhoenixDX

He redefines service by going the extra mile

“We brought Matt in before the Corporate Advisors, to not only help us to select them though a tender, but to primarily to assess and develop our readiness.

For me the major differentiator was on the strategic plan communication, readiness health check and the mindset required for the process.

Matt offers practical guidance and real life experience to deal with the various steps ahead of and through the deal.”

Michael Burford

Executive Director at Urban Pulse

His engaging, challenging, and articulate approach makes it a great experience to work together

“I engaged Matt as a business coach and got way more than I expected.

Matt helped tailor my approach to business pitching, deal structuring, de-risking raises, public speaking, EQ Comms, and performance management and introduced me to a range of influences and people to support me.

His engaging, challenging, and articulate approach makes it a great experience to work together, and I’d highly recommend working with him if you get the opportunity.”

Jack Delosa

Founder, Chairman & Executive Director of The Entourage

His depth of experience and vast networks provide any organisation with significant value

“Matt is an incredibly valuable asset to any company looking to define a clear growth strategy.

His depth of experience and vast networks provide any organisation with significant value.

I’d highly recommend him for any growing business.”

Charles Liu

Director of Swift Insurance, Owner of Cubic Promote

I cannot recommend him more highly

“I like to be sharp and to the point for my recommendation for Matt Joy. The service offered by Matthew via his company Invigour is brilliant. If you are on the fence (or never considered the value of a consultant to add value) then I would like to change your mind.

Some people do their job well. There are then types of people who do their job well and invest emotion, pride and friendship into their work. Matt is the latter.

Matt has injected knowledge and directly and indirectly identified gaps in my business. He has also injected enthusiasm into my mindset.

I cannot recommend him more highly.”

Cassandra Sasso

Chief Executive Officer at Wander

Matt challenged us to raise the bar in our vision and execution

“Matt has my highest recommendations to anyone who owns their own business… no matter what stage you are on your journey.

We met 6 months ago when our company was little more than an idea. Since then he has given us invaluable and clear advice on how we can strengthen our foundations and has challenged us raise the bar in our vision and execution.

Above this, and more importantly, Matt listens and is interested to learn about us and our story. He is an absolute pleasure to work with, and someone I am now proud to call a friend.”

Darren Wooley

Founder & Global CEO at Trinity P3 Global Marketing Management Consultants

We achieved a huge amount of work in a fraction of the time

“Through our shared membership at CUB, I met Matt and was immediately impressed with his intelligence, expertise, and considered approach to any discussion. Our conversation quickly progressed to realise that Matt had the skills, expertise and ability to help guide and coach me through a pivotal business and personal transition.

Most valuable was his ability to listen deeply, question intelligently, filter, consolidate and playback the thinking and insights to ensure alignment was unparalleled. It meant that we achieved a huge amount of work in a fraction of the time, but more importantly, we went deeper and more expansively into what makes me tick and what is worthy of my future energy and endeavours.”

Eddie Cetin

Founder and Chairman at Agentbox

His skills are numerous such as in strategy, negotiation and business scaling

“I knew Matt through one of my business colleagues, and met him at a conference. We started working together shortly after and from the start he made an impact. His skills are numerous such as in strategy, negotiation and business scaling. Personally he became a close friend and trusted advisor fast, providing an invaluable check and balance which I believe is essential for any CEO.

His role and experience with us ranged from winning new business, strategy through to international investor negotiations, as well being a friend and a coach / mentor.

Given his clear results and proven relationship with me I would have no hesitation in recommending him to any company looking for fast growth, strategy, investment or exit. Or if you just need a coach.“

Megan Gale

International Training and Development Manager at Servcorp

A shot of Vitamin Awesome

“My mentoring experience with Matt was like receiving a shot of vitamin ‘awesome’.

Matt brings ‘heart-to-heart’ communication and a generous spirit as the perfect sounding board for ideas.

Matt comes to the party with an array of start-up tools, resources, expert advice and a network of contacts to develop areas of the business that have shaped aupairtribe’s foundation.”

Founder insights that cut through

Matt shares sharp, strategic guidance for scaling smarter, increasing enterprise value, and preparing for capital or exit. No fluff. No noise. Just the good stuff — when it matters.

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