Matt’s not the type to sit on a panel and talk in jargon. Founders call him when they’re stuck at a strategic crossroads — wondering whether to scale, exit, or make some big strategic decisions.
He’s built, exited, negotiated, and rebuilt — more than once. It’s that lived experience, not just the deal size, that makes him the person founders call when the stakes are high and the path forward isn’t obvious.
But more than the results, what sets Matt apart is how he shows up for founders. With connection
With sharp thinking and strategy. With a deep understanding of what it actually feels like to build something real — without necessarily alignment, clarity or certainty on the next moves.
Over the years, Matt saw something that shook him. Founders pouring everything into their companies — their energy, identity, sleep, and soul — only to hit a wall. Not because of a lack of effort or brilliance. But because of
He saw businesses stall — or die slowly — because the founder didn’t evolve fast enough. They were still thinking like a start-up survivor or chasing a hustle… when they actually needed to start thinking like an investor rather than a founder.
Matt realised founders needed a pathway. A system. A clear evolution from operator to architect because let’s face it:
That’s when he created his proprietary framework:
with the essential discipline at the centre of it all: Deal Readiness™ — a codified methodology to work on the business effectively to build founder freedom, maximise the company value, prepare it for capital events, and ultimately, to achieve its purpose.
Matt works side-by-side with early or mid-stage founders who are ready to:
He’s walking his dogs on his farm in Central Western NSW, chainsawing some firewood — or mastering the new ice bath framework that apparently will change his life.
And dreaming up better ways to help founders tell the truth, evolve with intention, and build a business that works for them — not because of them.
He works with a small number of serious founders each year. If you’d like to have a real conversation about where you’re at and where you could go
