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Meet Matt Joy:
Founder. Strategist. Realist. Deal Guy.
Matt’s not the type to sit on a panel and talk in jargon. Founders call him when they’re stuck at a strategic crossroads — wondering whether to scale, exit, or make some big strategic decisions.

He’s built, exited, negotiated, and rebuilt — more than once. It’s that lived experience, not just the deal size, that makes him the person founders call when the stakes are high and the path forward isn’t obvious.

But more than the results, what sets Matt apart is how he shows up for founders. With honesty. With sharp thinking. With a deep understanding of what it actually feels like to build something real — and not know what the next move should be.

The Turning Point

Over the years, Matt saw something that shook him. Founders pouring everything into their companies — their energy, identity, sleep, and soul — only to hit a wall. Not because of a lack of effort or brilliance. But because of Founder Drag:

  • Operational demands crushing them
  • Poor structure for scaling
  • Under-developed strategic plans or framework to execute them
  • Misalignment in shareholder aspirations or roles
  • Under-performing Senior leadership team resulting in founder dependency
  • Culture and resources that are hard to manage or scale up
  • A lack of deal readiness, meaning the business has not been built to an investor-grade standard
He saw businesses stall — or die slowly — because the founder didn’t evolve fast enough. They were still thinking like a start-up survivor or chasing a hustle… when they actually needed to start thinking like an investor rather than a founder.

Matt realised founders needed a pathway. A system. A clear evolution from operator to architect because let’s face it:

What got you here will not get you there.

That’s when he created his proprietary framework: Founder Evolutionary Architecture™.

And with it, the essential discipline at the centre of it all: Deal Readiness™ — a codified methodology for turning ambition into alignment, structure, and optionality.
The Turning Point
Over the years, Matt saw something that shook him. Founders pouring everything into their companies — their energy, identity, sleep, and soul — only to hit a wall. Not because of a lack of effort or brilliance. But because of Founder Drag:

  • Operational demands crushing them
  • Poor structure for scaling
  • Under-developed strategic plans or framework to execute them
  • Misalignment in shareholder aspirations or roles
  • Under-performing Senior leadership team resulting in founder dependency
  • Culture and resources that are hard to manage or scale up
  • A lack of deal readiness, meaning the business has not been built to an investor-grade standard

He saw businesses stall — or die slowly — because the founder didn’t evolve fast enough. They were still thinking like a start-up survivor or chasing a hustle… when they actually needed to start thinking like an investor rather than a founder.

Matt realised founders needed a pathway. A system. A clear evolution from operator to architect because let’s face it:

What got you here will not get you there.

That’s when he created his proprietary framework: Founder Evolutionary Architecture™.

And with it, the essential discipline at the centre of it all: Deal Readiness™ — a codified methodology for turning ambition into alignment, structure, and optionality.
What Matt Does Today
Matt works side-by-side with growth-stage founders who are ready to:

  • Drive strategy at the Board level
  • Build an investor-grade business
  • Prepare for capital, scale, or exit
  • Remove founder dependency
  • Step into the next chapter with clarity and intent

He does this through two focused programs:

  1. Deal Readiness Sprint™ – a fast, 6-week clarity and alignment engagement
  2. Deal Readiness Mastery™ – a full execution pathway for founders ready to transform
What Matt Does Today
Matt works side-by-side with growth-stage founders who are ready to:

  • Drive strategy at the Board level
  • Build an investor-grade business
  • Prepare for capital, scale, or exit
  • Remove founder dependency
  • Step into the next chapter with clarity and intent

He does this through two focused programs:

  1. Deal Readiness Sprint™ – a fast, 6-week clarity and alignment engagement
  2. Deal Readiness Mastery™ – a full execution pathway for founders ready to transform
And When He’s Not Doing That…
He’s walking his dogs on his farm in Central Western NSW, chainsawing some firewood — or mastering the new ice bath framework that apparently will change his life.

And dreaming up better ways to help founders tell the truth, evolve with intention, and build a business that works for them — not because of them.

Want to Talk to Matt?

He works with a small number of serious founders each year. If you’d like to have a real conversation about where you’re at and where you could go
Let's Talk
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